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Beyond Germany, Klöpping said the company is looking to expand into the United States.
Klöpping wouldn’t provide a timeframe for when Blendle might come stateside, only saying that talks with American publishers are “progressing nicely.” While the company has signed up English-language publications for its European editions, the American market is far more competitive and there is no shortage of quality content available online for free.
The publishers see Blendle, along with other distributed platforms, as ways to potentially monetize their content in a new way.
“We explore different options to market our media brands in the digital age and value every initiative that helps to find ways to finance journalism in the future,” an Axel Springer spokesman said in a statement.
The New York Times and a number of Condé Nast publications, including Vogue, Glamour, GQ, and Wired, are coming soon.
There are 111 publications signed up for the German version of Blendle in all, many of which will be added in the coming weeks.
Instead, he hopes it can be part of a number of products that help publishers generate revenue.
“I’m not saying micropayments [are] the answer,” he said.
Blendle has recruited people such as retired German soccer player Jens Nowotny and Wolfgang Blau, The Guardian’s director of digital strategy and a former editor of Zeit Online, as featured users who will showcase stories they find interesting.
Blendle also has hired five journalists in Germany to curate stories and create an email newsletter to promote the content on the German site.
In the Netherlands, the average article goes for 20 cents, and two-thirds of its users are under 35, the company says.