The idea for the “Milestone Market," the first ever digital dating pop-up store "designed to celebrate and reward major relationship milestones – from the very first sleepover to engagements, weddings and babies" was an attempt at extending the Hinge community, says Abramowitz.
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Major “relationship” milestones and rewards include: For seven days, Hinge couples can redeem the gift associated with their milestone on IRL, Hinge’s Online Magazine, by verifying they met on Hinge, and sharing their story in an Instagram post tagging @Hinge and the corresponding partner.
Though each gift is available in limited quantity, partners will provide discounts for their products ranging from 10 - 50 percent should things sell out.
"The common thread was that each date was quirky, fun, and unique in some way.
These people put in that little extra effort in order to have success in their dating lives."So single or otherwise, if dating has started to feel more like a task than a treat, we hope you find some inspiration in their stories.
But Hinge, which markets itself as “the relationship app,” is committed to making us all believe in love and romance again."The world of dating and the way in which people meet for sure has changed, and there’s probably no going back," says Olivia Abramowitz, Hinge’s VP of Marketing.
"But that doesn’t mean that meaningful relationships can’t be formed through more modern means."And they've got the receipts, ladies and gentlemen.Today, Hinge launches its "Power Couples" list, a roster of 25 partners who met on Hinge, built long-term , and aren't afraid to call them that.(Hinge says the pairs were selected based on two criteria: When they were single their Hinge profiles received lots of likes, and they're all successful young professionals positively impacting their industries.)"I think the conversation and media around dating apps is not always the most positive," says Abramowitz."But they're very focused on the time you spend the app and on amazing dates that lead to lasting relationships."Hinge really sets itself apart in celebrating these enduring attachments as opposed to the quasi-successful hook-ups associated with its pervier peers.Despite a push from smaller companies to introduce video, the most popular of dating services — apps like Tinder, Happn, or Coffee Meets Bagel — have yet to adopt this trend.Other services, like Bumble, are working to implement video features in the future.The reward system is measured through “milestones” like becoming exclusive, moving in, or getting married.