So while the media was quick to dismiss Bradford in August—"Do you really need a Stanford MBA to launch a dating app?" read a Fortune headline, trivializing Bradford as if she were a blonde 20-something who gave more brain space to boys than to her degree from one of the best business schools in the country—her innovations speak for themselves.
It's easy, too easy, to count the reasons why any woman who wants to "date intelligently," as their tagline goes, would love the app, which—while it rolls out today in San Francisco only—will spring up in major U. Bradford, a former Google employee who holds an MBA from Stanford, snagged on something when she suddenly became single in grad school: She wanted to join Tinder and Ok Cupid, but she didn't want everyone (her professors, her potential future employers, her ex boyfriend's friends) seeing her personal information and that she was "on the prowl." But how could she put herself out there without overexposing herself in the process?
This dilemma sparked one of the key differentiators of The League: By requiring both Linked In and Facebook for signup, The League can keep people's profiles from popping up in front of those in their professional and social networks, if they want: Brilliant, right?
Bradford is smart, and The League is a strong product.
While it won't solve any major world problems, of course, it could certainly make a whole bunch of peoples' lives easier, in a small but noticeable way.
Dating an intellectual requires some patience and a willingness to explore new ideas.
While your mom or dad may have lectured you about the birds and the bees, they may not have given you such a clear directive on the types of emotional or personality characteristics to look for as you try to find a partner.
Unlike most dating apps, you can't just join The League and immediately start pawing through the platform—which is, of course, what the press lunged at earlier this fall. Bradford doesn't want those game-players and ghost-like profiles cluttering her app, so she says that if users "aren't logging in, not responding to users, or people are messaging them and they're not messaging back, little things like that," they'll take action.
There's a waiting list, which Bradford explains is integral to the customer experience, since she wants to ensure each person who joins the dating pool has suitable and varied matches in return. With that in mind, Bradford developed "a flagging system so that if the user is just there to check it out and not participate, we put them back on the wait list." Because a dating app should only be for people who really, actually want to date, right?
Of course, while requiring both Facebook and Linked In could be a barrier (many creative types don't have Linked In; many people have jumped ship from Facebook), it seems to be more of a hurdle than a total roadblock, with people actually signing up for Lindked In or reactivating their Facebook accounts so they can get on the list for The League.