Let’s say that you run a site in the education space. Pay Per Call: You’re paid when someone makes a call after clicking on your affiliate link.Head over to Offer Vault and type in “Education” or “Degrees” into the search field: And you’ll get a list of results, like this: Here are the common terms you’ll come across during your search: ___ Only: You can only use a certain traffic source, like email or organic search. Lead: The most common “action” in the CPA marketing world. Download/Install: You get paid when someone downloads and/or installs a piece of software.
And just like that I was making significantly more than I was with Adsense.
If the offer looks good, it’s time to join the network that runs the offer.
The “action” can be just about anything, but usually consists of: There are two reasons that I prefer CPA over banner advertising, Adsense, and most other affiliate marketing strategies. Higher on the Value Chain To make the most money from your site, you want to get as high up on the value chain as you can.
Here is what the value chain looks like for digital products (using a $40 ebook as an example): As you can see, Adsense, banner ads, and CPC/CPM models put you at the bottom of the value chain.
On the other hand, selling your own product, promoting targeted affiliate products (ie.
web hosting), and CPA offers tend to put you higher up on the chain.
(FYI: the values in the diagram don’t add up to because there are clicks and leads that don’t convert).
Keep in mind that physical products have 2-10x more hands in the pot (distributors, warehouses, suppliers etc.).
That’s why Amazon Associates only make 0 when someone buys a 00 laptop. Integrated Advertising The other nice thing about CPA is that you don’t need to disfigure your site with ugly Adsense blocks or banner ads.
As you’ll see later, you can seamlessly integrate CPA offers into your site.
But with dozens of CPA networks — each with hundreds of offers — how can find the perfect offer for your site? They’re like the Google of CPA: they aggregate offers from reputable CPA networks.