While Schechter successfully found dates through the service, he found it to be a pretty embarrassing experience. "The context of the dates were pretty boring—a traditional dating site sets you up for cafe interview dates rather than something that's sexy and enticing.
I did [e Harmony] for maybe a couple of weeks, and I was like, 'There's no way I'm going to meet the person I want to be with like this.'" Schechter's impressions served as a basis for the partners' brainstorming: How could you provide a service for people to meet while avoid making it feel like a drag? Or how about we go to a cafe and play Scrabble, or play pool, or check out a lecture, or go to a museum I wanted to go to?
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When Schechter lived as a teacher in Washington, D.
C., he tried e Harmony on a prompting from Schildkrout's mother.
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The company, which is based in Brooklyn, New York, uses the tagline "get online to get offline." "People love the idea," Schechter says.
"Right now, overwhelmingly the response is, 'I get it! The site works by presenting visitors a list of date proposals from singles from one or both genders in your immediate area.
Next: get a response, make simple arrangements, and—bam—go on a date.
That's not so far off from the service provided by How About We, an online dating start-up founded in November 2009 by childhood friends Brian Schechter and Aaron Schildkrout.
"People are not excited or in any way prone to share about their online dating life with their friends right now—no one's like, 'Yes! Last summer, How About We raised a .2 million series A round led by RRE Ventures and joined by a broad syndicate of about a dozen investors, including Founder Collective, Launch Time, and other angels.