I have never been to a conference like this where there are so many senior people in the room at any one time and you have such an opportunity to network, ultimately leading to people that open the door and introduce you to other gatekeepers in the organisation.
I have had conversations with CTOs, CIOs, Chief Executives…
it allows talking to people that can make the decisions and obviously have the plan of what they want to get out of a vendor as well.
The business meetings have been really valuable, mainly because they have been with the kind of people that I have wanted to speak with.
It has been great to get a deeper understanding of what they are looking for and understand a little bit more about their pain points and challenges.
Other conferences I've been to - not just in the UK but across the US and Europe - are much more formulaic, whereas here it is much more about proactively integrating the delegates with the vendors.
This particular event is a useful forum for meeting key people in local authorities that are often very difficult to see in other means because they are very busy people and this is a great opportunity for us to engage with them.
We find that Local Gov Strategy Forum is a very good way to develop new threads and meet new people.
The event was very productive for O2 UK and provided us the opportunity to inform the attendees about our latest strategic proposition, Joined up Business.
The event itself was very well run and the quality of attendees was excellent.