Annabel joined Hiscox in January 2009, and prior to her current Global role was UK Marketing Director.
Previous to her time at Hiscox, Annabel was at Coca-Cola for nine years working across a number of brands including; Coke, Diet Coke and Coke Zero, Powerade and Oasis, and on both GB and European projects.
Prior to a career in marketing, Lance spent 13 years as a technology journalist, charting the rise of the web as it revolutionised our lives.
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In her spare time, Zoe runs Stockwell Girl Guide Unit and can tie a mean reef knot.
She is also proud to be a trustee of Girl Guiding UK.
Lara is a Global Marketing Consultant at Aston Martin and is a proud member of the Engagement Marketing team.
Working on improving customer experiences is one of Lara’s passions.
In this role Annabel is responsible for driving marketing effectiveness across the business units in UK, Europe, USA and Asia.
Her key deliverables are; running and sustaining the ‘Hiscox Marketing Excellence’ programme, owning the brand architecture and ensuring its local activation, and providing technical support, guidance and best practice to all markets.Since August 2013, Emma has been the Group Marketing Director and Digital Director of Merlin Entertainments plc where her role has been to develop and use technology to broaden the relationship with its 60 million guests, through the development of a digital guest journey.David Couch is the Commercial Director for the UK and Ireland at Sound Cloud. Josh started working at TUI in 2015, where he is responsible for the production of international content, with an emphasis on video and innovation.Mark started his Marketing career in Mars Inc and for 10 years worked on a number of their global brands across sectors and geographies. He joined Direct Line Group in 2012 in the build up to an IPO process and in the past 4.5 years has overseen the transformation of DLG's brands and marketing approach, including the multi-award winning reinvigoration of the flagship Direct Line brand.Mark was in the 2016 Marketing Power 100 and the 2016 Marketing Week Vision 100 and was also the Financial Services Forum marketer of the year in 2015Annabel is Global Brand Director at Hiscox, and CMO of Direct Asia. 60% of the sales process is over before a prospect ever speaks to your sales organisation.